The quick answer is: no — you can’t, or rather, you shouldn’t.
How far is it acceptable to go to protect or improve your image? One of the most controversial questions is whether buying negative reviews on Google is legal.
Let’s dive deeper into why this practice is not only illegal but also dangerous for your brand.
Remind and make it easy for your patients to leave a review
Before we get into legal matters, it’s essential to remember that the best way to manage your online reputation is by encouraging your customers — in this case, your patients — to leave honest and authentic reviews.
A satisfied client will be more than happy to share their positive experience if you make it easy for them.
Use NFC Cards
A powerful and modern tool to make this process easier is the use of NFC cards.
These cards allow your patients to leave a review simply by tapping their phone on the card.
Imagine that after a consultation, you hand them an NFC card that takes them directly to your business’s review page.
How does it work? It works by proximity — it’s fast, simple, and effective!
Get your team involved
Engage your entire team in this mission. From the receptionist to the most junior staff member, everyone can remind customers of the importance of their feedback.
A committed team can make the difference between one more review or one less.
Set a goal and keep an eye on your competition
Having a clear goal for the quantity and quality of reviews you want to obtain is crucial.
Set monthly targets and constantly evaluate your progress.
Also, don’t forget to monitor your competitors.
What kind of reviews are they getting?
What are customers saying about them?
This information will help you adjust your strategy and stay one step ahead.
Respond to all reviews, both positive and negative
Responding to reviews is one of the best practices for managing your online reputation.
Whether it’s positive or negative feedback, every Google review is an opportunity to show your commitment to customer satisfaction.
A genuine thank-you to a positive review strengthens customer loyalty, while a professional and empathetic response to criticism can turn a detractor into an advocate for your brand.
Online reputation is too valuable to risk with illicit practices.
Instead of buying negative reviews, invest in strategies that promote honest feedback and the continuous improvement of your services.This is the only review management tool on the market that offers you a full arsenal of features to take control of your online reputation.
