To clear up doubts, I asked this question in Google’s official Business Profile Community (Google Support), and the answer was clear: yes, it’s possible.
However, not every AI tool or way of using it will do.
Many businesses simply copy the review into a generic chat (like ChatGPT) and publish the first answer that comes up.
The problem? It sounds impersonal, repetitive, and customers can usually tell there’s no real person behind it. Instead of helping, it can harm your online reputation.
Responding to reviews is crucial (and sensitive)
- It shows genuine care for customers.
- It builds trust and strengthens your brand’s connection.
- It impacts your reputation and your local SEO ranking.
That’s why automating without control is risky.
The difference lies in training the AI with your brand
The key is to use a specialized review-management tool that trains the AI to respond the way you would: with your tone, your criteria, and your brand’s personality.
With OPINAS:
- You don’t copy and paste into a chat: you configure and train the AI with your style guide, examples, and policies.
- The replies aren’t generic: they’re based on the actual content of each review and stay consistent with your brand identity.
- You can review, edit, or automate responses depending on the level of control you want.
- Trend analysis: OPINAS identifies, over time, what people praise or criticize about your business, helping you improve without reading each review individually.
Benefits of managing reviews with AI
- Save time without sacrificing quality.
- Improve your reputation by replying quickly and empathetically.
Yes, you can reply to Google reviews with AI — but not just any way. Do it with a review-management tool where the AI learns to speak like your brand, turning every reply into a real opportunity for reputation building and continuous improvement.
